Fear of God LLC (“Fear of God,” “we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fearofgod.com, make purchases, or interact with our services (collectively, “Services”).

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

Contact Information:

2. Information We Collect

We collect several types of information from and about users of our Services, including:

2.1 Personal Information You Provide

Account Information:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Billing address
  • Account credentials (username and password)

Payment Information:

  • Credit card or debit card information
  • Billing address
  • Payment transaction details (Note: Payment card information is processed through secure third-party payment processors and is not stored on our servers)

Communication Information:

  • Information you provide when contacting customer service
  • Feedback, reviews, and survey responses
  • Newsletter and marketing preferences
  • Social media interactions

2.2 Information Automatically Collected

Device and Usage Information:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on our website
  • Referring website addresses
  • Clickstream data
  • Geographic location (based on IP address)

Cookies and Tracking Technologies:

  • Session cookies
  • Persistent cookies
  • Web beacons and pixel tags
  • Analytics data
  • Marketing and advertising cookies

For more detailed information, please see our Cookie Policy.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Social media platforms (if you connect your account)
  • Analytics providers
  • Advertising networks
  • Payment processors
  • Fraud prevention services

3. How We Use Your Information

We use the information we collect for the following purposes:

Order Processing and Fulfillment:

  • Process and complete your transactions
  • Manage your orders and deliveries
  • Send order confirmations and shipping notifications
  • Handle returns, exchanges, and refunds

Account Management:

  • Create and maintain your account
  • Verify your identity
  • Provide customer support
  • Respond to your inquiries and requests

Marketing and Communications:

  • Send promotional emails about new products, sales, and events
  • Personalize your shopping experience
  • Conduct market research and customer surveys
  • Send newsletters and brand updates (You may opt out of marketing communications at any time)

Website Improvement:

  • Analyze website usage and performance
  • Improve our products and services
  • Develop new features and functionality
  • Conduct A/B testing and analytics

Legal and Security:

  • Prevent fraud and unauthorized transactions
  • Protect against security threats
  • Comply with legal obligations
  • Enforce our Terms of Service
  • Resolve disputes

Personalization:

  • Recommend products based on your preferences
  • Customize content and advertising
  • Remember your preferences and settings

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we process your personal data based on the following legal grounds:

Consent: When you have given explicit consent for specific processing activities (e.g., marketing communications)

Contract Performance: When processing is necessary to fulfill our contract with you (e.g., processing orders)

Legitimate Interests: When we have a legitimate business interest (e.g., fraud prevention, website security, business analytics)

Legal Obligation: When we must process data to comply with legal requirements (e.g., tax records, court orders)

5. How We Share Your Information

We do not sell your personal information. We may share your information with the following parties:

Service Providers:

  • Payment processors (Stripe, PayPal, etc.)
  • Shipping and logistics companies
  • Email marketing platforms
  • Analytics providers (Google Analytics, etc.)
  • Customer service platforms
  • Cloud hosting services

Business Partners:

  • Marketing and advertising partners
  • Social media platforms
  • Affiliate networks

Legal Requirements:

  • Law enforcement agencies
  • Regulatory authorities
  • Legal advisors
  • Courts and tribunals (Only when required by law or to protect our legal rights)

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6. International Data Transfers

Fear of God is based in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

For users in the EEA, UK, and Switzerland, we ensure appropriate safeguards are in place for international transfers, including:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions
  • Privacy Shield frameworks (where applicable)

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

General Retention Periods:

  • Account information: Retained while your account is active and for 3 years after closure
  • Order history: Retained for 7 years for tax and accounting purposes
  • Marketing data: Retained until you opt out or for 2 years of inactivity
  • Website analytics: Retained for 26 months

8. Your Privacy Rights

Depending on your location, you may have the following rights:

8.1 Rights for All Users

Access: Request a copy of the personal information we hold about you

Correction: Request correction of inaccurate or incomplete information

Deletion: Request deletion of your personal information (subject to legal obligations)

Opt-Out: Unsubscribe from marketing communications

Account Closure: Close your account at any time

8.2 Additional Rights for EEA, UK, and Swiss Users (GDPR)

Right to Restriction: Request limitation of processing in certain circumstances

Right to Data Portability: Receive your data in a structured, machine-readable format

Right to Object: Object to processing based on legitimate interests or for direct marketing

Right to Withdraw Consent: Withdraw consent at any time (without affecting prior processing)

Right to Lodge a Complaint: File a complaint with your local data protection authority

8.3 California Privacy Rights (CCPA)

California residents have additional rights, including:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt out of the sale of personal information
  • Right to non-discrimination for exercising privacy rights

To exercise your rights, contact us at:

  • Email: sale@essentialsusa.net

We will respond to your request within 30 days (or as required by applicable law).

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. You can control cookies through your browser settings.

Types of Cookies We Use:

Essential Cookies: Necessary for website functionality (cannot be disabled)

Analytics Cookies: Help us understand website usage and improve performance

Marketing Cookies: Used to deliver personalized advertising

Preference Cookies: Remember your settings and preferences

For detailed information, please see our separate Cookie Policy.

Third-Party Cookies: We use Google Analytics, Facebook Pixel, and other third-party services that may place cookies on your device.

10. Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

Technical Safeguards:

  • SSL/TLS encryption for data transmission
  • Secure server infrastructure
  • Firewall protection
  • Regular security audits
  • Access controls and authentication

Organizational Safeguards:

  • Employee training on data protection
  • Confidentiality agreements
  • Regular policy reviews
  • Incident response procedures

Payment Security: All payment information is processed through PCI-DSS compliant payment processors. We do not store complete credit card information on our servers.

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

11. Children’s Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at sale@essentialsusa.net .

12. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, partner sites, and advertisers. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Marketing Communications

Email Marketing: We may send you promotional emails about new products, sales, exclusive offers, and brand updates. You can opt out at any time by:

  • Clicking the “Unsubscribe” link in any email
  • Adjusting your account preferences
  • Contacting customer service

SMS Marketing: If you opt in to receive text messages, you can opt out by replying “STOP” to any message.

Social Media: We may use your information for targeted advertising on social media platforms. You can control these preferences through your social media account settings.

14. Data Protection Officer

For GDPR-related inquiries, you can contact our Data Protection Officer:

Email: sale@essentialsusa.net

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the “Last Updated” date
  • Sending email notifications for significant changes

Your continued use of our Services after changes are posted constitutes acceptance of the updated Privacy Policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: sale@essentialsusa.net