Redefining Luxury Streetwear Through Faith, Vision, and Craftsmanship

Fear of God stands as one of the most influential voices in contemporary fashion, bridging the worlds of luxury design and authentic streetwear culture. Founded by visionary designer Jerry Lorenzo in 2013, our brand has transformed the landscape of American fashion, creating a unique aesthetic that resonates with discerning individuals across the United States and beyond.

The Vision Behind Fear of God

At Fear of God, we believe fashion is more than just clothing—it’s a form of personal expression, cultural dialogue, and spiritual reflection. Our brand name itself carries profound meaning, inspired by Jerry Lorenzo’s Christian faith and the devotional book “My Utmost for His Highest” by Oswald Chambers. The name “Fear of God” represents both reverence and respect—a duality that speaks to the depth and intentionality behind every piece we create.

Jerry Lorenzo’s journey to founding Fear of God was unconventional. Born in Sacramento, California, Jerry grew up surrounded by baseball culture as the son of MLB manager Jerry Manuel. After earning his MBA from Loyola University Chicago and working in sports marketing with the LA Dodgers, Lorenzo discovered his true calling wasn’t in boardrooms—it was in creating the clothing he felt was missing from his own wardrobe.

With $14,000 in personal savings and no formal fashion training, Lorenzo launched Fear of God with a singular vision: to craft elevated essentials that blend minimalist aesthetics with luxurious comfort. What began as a modest collection of extended-length t-shirts has evolved into a global fashion powerhouse, earning recognition from style icons including Kanye West, Justin Bieber, Kendrick Lamar, and Jay-Z.

Our Design Philosophy

Fear of God’s design philosophy centers on timeless sophistication rather than fleeting trends. We believe in creating pieces that transcend seasons, rooted in clean lines, neutral color palettes, and impeccable craftsmanship. Our aesthetic draws inspiration from diverse cultural touchstones—the raw energy of grunge and punk rock, the golden era of American sportswear, the refined minimalism of luxury fashion, and the authentic spirit of street culture.

Every Fear of God collection tells a story. From our mainline pieces that push creative boundaries to our accessible Essentials line, we maintain an unwavering commitment to quality materials, thoughtful construction, and designs that honor both heritage and innovation. Our oversized silhouettes, premium fabrics, and subtle branding create a signature look that’s instantly recognizable yet endlessly versatile.

Lorenzo’s background in baseball heavily influences our work, with collections paying homage to sports history while reimagining classic athletic wear through a luxury lens. This unique perspective—blending high-end fashion sensibilities with the comfort and functionality of streetwear—has become the cornerstone of the Fear of God identity.

Building a Cultural Movement

Fear of God has never been just about clothing. We’re building a cultural movement that values authenticity, craftsmanship, and intentional living. Our brand operates outside traditional fashion industry norms—we don’t follow rigid seasonal calendars, we don’t stage conventional runway shows, and we’ve built our success without relying on traditional advertising or investor backing.

This independence allows us to create on our own terms, releasing collections when they’re truly ready rather than when a calendar dictates. It’s a luxury that extends beyond price tags—it’s the freedom to prioritize artistic vision, maintain creative control, and build lasting relationships with our community.

Our collaborations with iconic brands including Nike, Adidas, Vans, New Era, and Ermenegildo Zegna demonstrate Fear of God’s versatility and cultural reach. These partnerships aren’t just commercial ventures—they’re creative dialogues that bring our aesthetic to new audiences while honoring the heritage of our partners. From the groundbreaking Nike Air Fear of God 1 silhouette to our ongoing work with Adidas Athletics, each collaboration reflects our commitment to innovation and excellence.

Fear of God Essentials: Luxury Made Accessible

Understanding that not everyone could access our mainline collections, we launched Fear of God Essentials in 2018 as a “safe space for basics.” Essentials embodies the core DNA of Fear of God—minimalist design, premium quality, and elevated comfort—at a more accessible price point.

The Essentials line has become a phenomenon in its own right, offering elevated everyday staples including hoodies, sweatpants, t-shirts, and outerwear in our signature neutral tones. Each piece features subtle branding and the same attention to detail that defines our mainline collections. By maintaining our standards of quality while increasing accessibility, Essentials has introduced Fear of God’s vision to a global audience.

Craftsmanship and Quality

At Fear of God, quality is non-negotiable. We source the finest materials—from heavyweight cotton and soft fleece to premium denim and luxurious silks—ensuring every piece meets our exacting standards. Our production process emphasizes meticulous construction, with attention paid to every stitch, seam, and detail.

We believe in creating clothing that improves with time, developing character and patina rather than simply wearing out. This commitment to durability and timelessness stands in stark contrast to fast fashion, offering our customers investment pieces that become integral parts of their wardrobes for years to come.

Our Los Angeles Roots

Fear of God is proudly based in Los Angeles, California, and our city’s unique energy permeates everything we create. LA’s diverse cultural landscape—where entertainment, music, sports, and art intersect—provides endless inspiration. Our headquarters serves as a creative hub where Lorenzo and his team of dedicated craftspeople bring each collection to life.

Looking Forward

As Fear of God continues to evolve, our mission remains unchanged: to create meaningful clothing that resonates with people who value quality, authenticity, and intentional design. Whether you’re discovering us through our mainline collections or through Essentials, you’re joining a community that believes fashion can be both beautiful and substantive.

We’re more than a brand—we’re a reflection of the values, experiences, and aspirations of our founder and our community. Every piece we create carries the Fear of God commitment to excellence, faith-driven purpose, and the belief that what you wear should be as thoughtful as how you live.

Welcome to Fear of God. Welcome to a new standard of luxury streetwear.